Consistency is King
Babe Ruth is considered by to be one of the greatest athletes of all time and is famous for setting the home run record. He also holds the record for strikeouts! On any given day he was either very good or very bad making his team a little nervous when he went up to the plate. Which Babe was playing that day? Clients are happier when their service is consistent. They would rather have “fairly good” service all the time than great service sometimes, and poor service other times. Ups and downs in quality make people nervous. In our business it is not uncommon to take a fabulous message one day that brings a compliment from the caller, but the very next day fail to page a message that could be worth big bucks for our client. Those two instances don’t REALLY balance each other out. The client is going to remember the lost revenue much more than the compliment. There are two possibilities at work in the above scenario. The message that earned the compliment could have been ...