What image are YOU projecting?
Very few of our clients visit our office; therefore, the senses that help to form an image of a company are not all used. Clients can’t see the colors of our space; they can’t smell the potpourri; they can’t touch the fabrics. Nor can they identify the people they have spoken with on the phone. All those key components of the essence of our company are missing for people who only speak to us on the phone. The things they can’t touch, smell, or see, are things that would help them to have a visual of our company. Their image of our agents and their clients is formed by the things they see in their messages and hear in their conversations with us. Our agents then, help form the mental image our clients have of us. As an employee in this industry – you create the image our customer sees in their mind. How does it look and sound? Our Visual Image is provided by your message – our product; how does it look? Are your sent...